“We’ve lost the spirit of our brand internally and people outside the business see us as bland and predictable”

“We’re getting in our own way and overcomplicating things”

“We need a burst of new thinking and energy to help us make a breakthrough”

“We need smart people in the room, but we really don’t need any more egos

“We need help with defining what we’re really all about, and getting everyone to sign up to that”

“I fancy a bit of work therapy”