Challenge

How can we land a simple idea at the centre of our organisation when we are a complex, multi-product, multi-market business?

The one thing

Zoning in on the original Wise mission by listening to customers: “it’s my money, I should be able to use it wherever I want.”

The Point

Your Money Anywhere

Impact

A clear point at the centre to guide all Wise global brand comms.

On the back of a strong results in Australia, the campaign has now been extended to North America.