AMC+
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Recognising that the world doesn’t need more content. A paradox of choice is at play. Our audience research identified an opportunity to create a more personal, intimate, curated viewing experience.
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Only the good stuff
You don’t need more stuff, you need the good stuff.
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A new logo and brand identity followed by a full launch campaign from idents to 60” showcase TV spot. Targeted content specifically created for fans of specific genres including horror, arthouse and true crime.
Brand launch
Impact
Over 6m streaming subscribers in Q4 put AMC+ well ahead of targets and Wall Street expectations.
‘AMC+ Earnings beat street. Stock price pops’ - deadline.com headline on fourth quarter earnings report
Idents
Peggy
Villanelle
Don
Genre films
Horror
British Drama
True Crime
Epic Worlds
Prestige drama
IFC films
Value Proposition films
Out of home
Targeted & built for social
