From listening service to creating and sharing platform. Putting Arabic artists on the world stage and encouraging the next generation of Arab youth to share their voices.

Share your voice. The world is listening.

Bringing the point to life with a visual identity system inspired by the idea of a travelling voice. A complete reinvention of the brand from logo, wordmark, tone and creative comms to the way music is presented on the app and social media channels. Exclusive new relationships with young Arabic artists and the creation of a signature ‘World is Listening’ track and film.