Twinings

  • A mind-set shift from tea maker to modern wellness brand.

    An expert in how to get the most out of nature and an expert in what nature can do for people’s lives.

  • Full of Life

    Harnessing all that is in nature to empower you to get the most out of life.

  • From brand strategy and identity to ideation across the entire business. A new vision for how to express the brand together with a new visual identity and tone.

    Social Guidelines with content pillars, principles and examples.

    Go Big Ideation across all aspects of the business. 50+ new ideas across products, packaging, live experiences, ESG initiatives and PR stunts.

 
 

 

Impact

A unified, modern wellness brand

 

A core brand idea and newly defined purpose reframed Twinings from a tea maker to a brand that helps people to make the most of life. 

A new brand identity (both visual and verbal) was created to reflect a brand that is full of life. 

A social content strategy was developed to lead a complete overhaul of digital communications in-line with the new brand strategy. 

The brand purpose is embedded as a guide for all brand actions, from future product development to community events and ESG initiatives.