Virgin Active
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Understanding the Virgin Active offer, audience motivations and the barriers preventing people from getting off the sofa and joining a gym.
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Whatever gets you moving, it all counts.
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Bringing the point to life for customers in a new brand campaign. Creating digital, TV, cinema, radio and outdoor assets.
TV & Cinema
Impact
Best ever sales results
Record sign-ups helped Virgin Active to an outsized share of market in the crucial New Year period.
Jan and Feb sales well ahead of budget and 23% ahead of previous year equivalent.
The idea was embraced right to the top of the company with even Sir Richard getting in on the act.
